Jonathan Penaloza

UI/UX and Visual Designer San Francisco, CA

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Experience

UI/UX Designer

GREE International, Inc.

  • UI Design/Production
  • UX Wireframes and User Flows
  • UI Prototypes
  • Icon Design
  • In-game cross promo Ads
Lead Visual Designer

GREE International, Inc.

  • Used data-analysis to create optimized app store assets for both iTunes and Google Play
  • Designed Banner Ads for various ad networks
  • Created and established brand identity
Lead Artist

GREE International, Inc.

-Helped establish and maintain the visual direction of the assigned game title.
-Responsible for creating tasks for internal artists.
-Reviewed art from outsource vendors.
-Created and established brand identity
-UI assets (Modals, Loading screens, icons)
-Marketing Assets
-Game art assets

Art Manager / Lead Artist

Tiny Co

  • Managed the in-house art staff
  • Designed and illustrated 2D art assets for iPhone games
  • Worked closely with Art Director, Game Producer and Designer
    to establish and maintain the visual direction of the assigned game title.
  • Responsible for creating tasks for internal artists and external contract artists.
  • Reviewed art from overseas vendors.
  • Created and established brand identity
  • UI assets (Modals, Loading screens, icons)
Senior Artist

The Broth

  • Designed 2D art assets for web game
  • Created and established brand identity
  • Marketing Assets (Banner ads, stream stories)
  • UI assets (Modals, Loading screens, icons)
  • Character flash animation
  • User interface animation
  • Participated in game design process
  • Worked with SCRUM process of production
Senior Designer

Determined Productions, Inc.

  • Illustrated concept designs for plush, plastic toys and other gift products
  • Applied graphic design for licensed properties on apparel, furnishings and home
    accessories
  • Designed spot art, border prints and repeat patterns
  • Illustrated character poses for style guides of licensed properties
  • Created effective packaging design and construction
  • Constructed mock-ups in various materials of toy and gift products for client
    presentations
  • Delegated art assignments and directed freelance artists
  • Reviewed and approved art work

Skills

Illustrator Photoshop Sketch InVision Jira Perforce